The sale of rights to naming of the stadium is a route increasingly adopted by football clubs (and beyond) to obtain more profit. Among insurance companies, airlines and even food companies, there are many multinationals that pay tens of millions of euros to name stadiums around the world. When the partnership lasts decades, the playing field itself becomes the same as the sponsor, from Emirates to Signal Iduna Park. In other cases, led by Old Trafford or Santiago Bernabéu, the name change is viewed with greater strangeness. BOLA brought together the ten stadiums whose name sales contracts yielded the most millions to their respective clubs. Article originally published on April 7, 2025