<br><div> <p data-gtm-element-container="modulo-texto-link" class="paragraph">THE <strong>fast fashion</strong> It is going through a profound process of transformation that is shaking up large international chains. For years, these brands dominated textile consumption thanks to affordable prices and constant collections. However, the current scenario is very different and requires <strong>rethink strategies </strong>that seemed immobile just a decade ago.</p> <span class="content-ad-module "> <span class="content-ad visible-md irr-container hidden-ad"><span class="ad-unit irr"> </span></span><span class="content-html"><span class="intext-md hidden-xs hidden-md"> </span></span></span><span class="content-ad-module "> <span class="content-ad visible-xs roba-container hidden-ad"><span class="ad-unit roba"> </span></span></span><p data-gtm-element-container="modulo-texto-link" class="paragraph">In this context, <strong>H&M</strong> is going through a particularly complex phase in Spain. The Swedish company has initiated a plan to reduce its physical presence that includes closing<strong> 28 stores and elimination of almost 500 jobs</strong>. A decision that shows the loss of strength of a model that for years was synonymous with success.</p> <span class="dynamic-ad-module "/><span class="content-ad-module "> <span class="content-ad visible-xs irr-container hidden-ad"><span class="ad-unit irr"> </span></span><span class="content-html"><span class="intext-xs hidden-xs hidden-md"/></span></span> <figure class="composite-image image-container " data-gtm-element-container="button-gallery"> <div class="picture-wrapper"> <picture> <source media="(min-width: 638px)" data-srcset="https://www.mundodeportivo.com/files/content_image_desktop_filter/uploads/2025/02/19/67b60a18681b6.jpeg" width="544" height="332"> <source media="(min-width: 480px)" data-srcset="https://www.mundodeportivo.com/files/content_image_intermediate_filter/uploads/2025/02/19/67b60a18681b6.jpeg" width="607" height="370"> </source></source></picture><span class="visible-md inimage-container "><span class="ad-unit inimage"> </span></span><span class="visible-xs inimage-container "><span class="ad-unit inimage"> </span></span> </div> <figcaption class="figure-caption"> <p class="caption-title ">H&M store</p> <span class="caption-author ">Itaroá Shopping Center</span> </figcaption> </figure> <p data-gtm-element-container="modulo-texto-link" class="paragraph">Recent financial results explain part of this restructuring. In the third quarter of 2024, the company recorded strong<strong> decline in profits,</strong> blow<strong> million dollar losses</strong> which triggered internal alarms. These numbers forced us to review forecasts and accelerate adjustments to contain economic deterioration in an increasingly competitive environment.</p> <span class="dynamic-ad-module "/><span class="content-ad-module "> <span class="content-ad visible-xs roba-container hidden-ad"><span class="ad-unit roba"> </span></span></span><p data-gtm-element-container="modulo-texto-link" class="paragraph">Consumer behavior has changed radically. THE <strong>online purchase</strong> has consolidated itself as the main channel and many customers <strong>They reduced their visits to physical stores</strong>. Although some companies have managed to integrate both worlds, H&M has found it more difficult to adapt its commercial network to this new hybrid reality.</p> <span class="dynamic-ad-module "/><span class="content-ad-module "> <span class="content-ad visible-xs roba-container hidden-ad"><span class="ad-unit roba"> </span></span></span> <figure class="composite-image image-container " data-gtm-element-container="button-gallery"> <div class="picture-wrapper"> <picture> <source media="(min-width: 638px)" data-srcset="https://www.mundodeportivo.com/files/content_image_desktop_filter/files/fp/uploads/2024/11/14/673639a2622c4.r_d.1942-1276.jpeg" width="544" height="363"> <source media="(min-width: 480px)" data-srcset="https://www.mundodeportivo.com/files/content_image_intermediate_filter/files/fp/uploads/2024/11/14/673639a2622c4.r_d.1942-1276.jpeg" width="607" height="405"> <img data-full-src="https://www.mundodeportivo.com/uploads/2024/11/14/673639a2622c4.jpeg" alt="Don't miss Black Friday at Zara, H&M and Mango" width="449" height="300" src="https://www.mundodeportivo.com/files/content_image_mobile_filter/files/fp/uploads/2024/11/14/673639a2622c4.r_d.1942-1276.jpeg" class="lazy"/> </source></source></picture><span class="visible-md inimage-container "><span class="ad-unit inimage"> </span></span><span class="visible-xs inimage-container "><span class="ad-unit inimage"> </span></span> </div> <figcaption class="figure-caption"> <p class="caption-title ">Don't miss Black Friday at Zara, H&M and Mango</p> <span class="caption-author ">Stephanie Keith</span> </figcaption> </figure> <span class="content-related content-border related-double " data-gtm-element-container="modulo-noticias-relacionadas"> <span class="module-supra-title"> <span>Also read</span></span> <span class="related-double-module-container "> </span><span class="related-double-module-container "> </span></span><p data-gtm-element-container="modulo-texto-link" class="paragraph">These challenges are compounded by rising production costs and pressure from new digital players. Platforms like <strong>Shein o Temu</strong> They redefined the concept of low cost with 100% online structures. At the same time, the rise<strong> second hand and sustainability</strong> questions the future of traditional fast fashion.</p> </div><script type="script/gg"> gg.didomi.doWhenConsent(!window.didomiBypass, 'c:facebooka-frU9M5JY', function () { console.log('facebook-ad-def'); !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '682047071976590'); fbq('track', 'PageView'); }); </script>